Thoughtful details


Fun at the photoshoot with these stars!


Fun at the photoshoot with these stars!


Conceptualization


Vision coming alive


Collection on display at Janaki store, House of Auroville ➚


Collection on display at Janaki store, House of Auroville ➚

While developing something for kids, I learned that there is lot of care to be taken in details often overlooked while designing for grown-ups. A small survey was conducted with local kids to understand their choices. HIDE AND SEEK, being in a direction different from a generic kids’ line in terms of mature use of styling and prints, was appreciated by kids and parents alike for the organic cotton feel, fun and comfortable silhouettes, playful little elements, and fresh change from their regular products.